I was the Creative Director of Lilk (2020-2022), a London-based plant milk start-up, voted Best New Plant Milk of 2022 by The Independent.

Responsible for creating a brand from scratch, I came up with Lilk’s visual identity and tone of voice through branding, packaging design, web design, photography and social media content creation. Lilk’s branding was recognized by industry awards (Grocer New Product Awards 2022) and enabled the brand to be picked up by major retailers (Ocado, Holland & Barret, Waitrose) just a few months after its launch.