I was the Creative Director of Lixirskin (2017-2020), a London-based skincare brand stocked world wide (Galeries Lafayette, Harrods, Liberty, Cult Beauty, Net-A-Porter…etc) and saw the brand through from inception to its expansion as a recognized player on the up-and-coming skincare scene.

I oversaw the creative team (both in-house and outsourced) to conceptualise and implement the look, feel and voice of the brand, through packaging design, photography & video, web design, copywriting and social media presence.